About Megabass

Megabass, founded by Yuki Ito in 1986, is synonymous with premium Japanese lure craftsmanship. Their Vision Oneten is widely regarded as one of the greatest jerkbaits ever made, setting the standard for suspending jerkbait design worldwide. Every Megabass lure is a work of art, featuring hand-tuned precision, innovative lip designs, and attention to detail that borders on obsession. From their legendary hardbaits to their premium soft plastics, Megabass continues to define excellence in the fishing industry.