About Sawamura

Sawamura was founded in 2003 by Yukihiro Sawamura, a two-time Angler of the Year in Japan who also runs the Bait & Tackle Karil pro shop in Kawaguchiko. The brand is best known for the iconic One Up Shad, one of the most popular soft swimbaits in the world, prized for its signature 'wobb-roll' swimming action. Sawamura's attention to detail in color patterns and premium soft plastic formulas sets them apart. Available in sizes from 5 cm to 25 cm, the One Up Shad range covers everything from finesse fishing to trophy hunting.